![]() ![]() Current marketing context: Law firms that have no or a very limited online presence will need to spend more.Firm location: Competitors in the same location will increase your budget spend.Areas of practice: B2B and B2C have different needs and sales funnels.Law firm age: Younger firms typically have higher marketing budgets.When determining law firm marketing costs, you need to consider several factors: Video can’t be loaded because JavaScript is disabled: How Much Should Lawyers Spend on Marketing? () How Should Law Firms Budget for Digital Marketing? If you could put $50,000 in a bank and get $500,000 at the end of the year, you’d do it, right? We know it sounds like a lot, but high-performance marketing campaigns are an investment. That’s roughly a $35,000 to $50,000 marketing budget for the year. So, you set aside between 7% to 10% for law firm marketing costs. If we use a hypothetical example and say your firm earns $500,000. For example, personal injury law is the most expensive type of law to market, while B2C is pricier than B2B. And then there’s also practice area to consider. Smaller law firms tend to spend more to capture their share of the market, especially if they’re not as established as legacy firms. In major metropolitan areas where competition is fierce, expenditure ranges between $2,500 to $3,000 per month. ![]() So, how much do you have to invest during 2024 to achieve the results you’re looking for?Īccording to the American Lawyer, large-sized law firms spend anywhere between 2-5% and smaller law firms between 5-10% of their gross revenue. ![]() Let’s assume up until now you’ve spent zero on law firm marketing strategies. ![]()
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